What is the relationship between public relations and journalism

Journalism and Public Relations: What are the similarities and differences? | Allen Hall PR

what is the relationship between public relations and journalism

By Jacqueline Rogers, Communications Committee The other night during dinner, I mentioned to my engineering friend that I officially decided. The relationship between journalists and public relations practitioners is at once cooperative and fraught with conflict and implies a double negotiation: over the. Both public relations professionals and journalists can rally around the Naturally, the relationship between journalism and public relations is.

what is the relationship between public relations and journalism

But as a journalism major focus on broadcast news with an interest in PR, I have come to notice many similarities and differences in these two particular professions from my educational experiences. Communicate with the public In both journalism and PR, professionals are constantly communicating with the public.

Differences Between Public Relations and Journalism

They tell stories and interact with their audiences — it is what keeps the organizations running. Which leads to the next similarity… 2. Build trust In order for professionals in the journalism and PR industries to be successful, it is essential to build credibility and trust with the audience.

Journalists build trust by reporting and publishing fair and accurate content so that they are recognized as a credible organization. In addition to credibility, PR professionals build trust to inform and persuade target audiences to support an organization or product.

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Relay information in an easily understandable way When people read articles, listen to stories or scroll through social media, they are more likely to stay engaged if the story is clear and concise. Audiences do not have the time to think hard about what is being handed to them — big words or confusing graphics are deterrents in maintaining an audience. Tell stories Arguably, the most interesting similarity between journalism and PR is that it both tell stories.

The passion a professional has for a subject drives the reason they are in the industry — it is what they enjoy doing.

What is the Difference Between Public Relations and Journalism? | The Penn State Chapter of PRSSA

The idea is to get the story out as they see it. Public relations people also feel resentful about the fact that the press are ready to pounce on negative stories, but are notably more reluctant to publish the good news.

They are disappointed that journalists do not recognise that public relations does a tremendous service to society by opening up the channels of communication between organisation or campaign groups and the press. They would like some signal that they provide a useful service to the media and that in many cases journalists are more than glad that a PR has come up with a story to fill the page.

what is the relationship between public relations and journalism

So what does all this mean for the media industry and for society in general? The pressures on the press and the effectiveness of the PR industry provides great opportunities for organisations.

The insatiable appetite of the press for celebrity news and infotainment has meant that celebrity PR has burgeoned and the vast majority of copy for celebrity stories is mediated by PR.

What we are witnessing in many ways is what is call the PR-isation of the media. The independence of journalists can be called into question as they become more dependent on partisan sources, without this being made clear to their readers.

what is the relationship between public relations and journalism

This dependence means that their ability to question and analyse is being challenged by public relations practitioners who wield real power. Furthermore, the media industry itself is complicit.

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Lazy journalists are happy to accept pre-written copy without challenge and take the easy option by not checking the facts for themselves or by not finding opposing voices. Meanwhile they indulge in the easy sport of PR bashing and there is little the PR industry can do given the rules of the press complaints committee where only individuals can take up grievances. It is time that the representatives of both the press and the PR industry has a serious discussion about the rules of engagement.

It is not good for society that the critical faculties of the press are being blunted. Neither is it good that the genuine contribution of PR to the public agenda goes unrecognised.

Differences Between Public Relations and Journalism

There is a mutual responsibility for a respectful distance to be kept between both professions and an equal responsibility for both to act respectfully towards the other, and that means honesty and integrity must prevail if society is to be served. It is not good that the media regurgitates uncritical, trivial pap.

However it is also their responsibility to seek out those sources and stories, often through offices of a good PR, that will open up genuine and informed debate in society and bring into the agenda issues of genuine concern that are life-enhancing.

what is the relationship between public relations and journalism